What does a typical day in the life of a Senior Account Executive look like? 
What even is that?! You may be waking up to either a flooding inbox or to one that seems suspiciously quiet on a sunny day in Amsterdam. So diverse is the range of work and clients we deal with! As a Senior Account Executive and a much-valued copywriter in the Edelman Amsterdam office, I get to familiarize myself with (and write on) an exciting range of topics – from baby carriers, fitness watches, vintage cars on auction, to whitepapers on air conditioners, crises in shipyards, the automotive sector in Europe and the future of the metaverse. All this, and yet I still lose pop quizzes!  

What three skills do you think are essential to fulfil your role? 
The eagerness to learn, the flexibility to adapt, and knowing when to take a break – these are applicable not just for work alone but continue to help immensely with my personal growth.

What do you like best about working at Edelman? 
My fantastic colleagues. As an expat in the Netherlands, my “Edelfam” truly became my family here from the day I stepped into the office. Despite the numerous deadlines and to-dos of everyday, my colleagues always make time for heartfelt conversations, express empathy when its most needed and put in collective effort to remain connected. The uncertainty of my schedule is balanced out by the certainty that I work with some of the brightest and warmest individuals. It makes my life a thrilling joyride at Edelman!

What are some of the challenges you face in your day-to-day role? 
My parents named me named after the popular Hindu goddess, Durga. She has ten hands, with a weapon in each. Working at Edelman often requires me to put all of my ten metaphorical hands to use – juggling multiple tasks at the same time! Albeit challenging, it can also be exhilarating to emerge unscathed!
Describe your working week using 3 emojis 
😳 ⏳ 🥰

What’s been your most memorable moment at Edelman so far? 
There have been quite a few, but among the recent ones I’d say being awarded the “Client Love Award” when I was least expecting it! The “Client Love Award” is an internal monthly award given to whoever has gone the extra mile to secure the love of our clients. Besides the epic parties (offline as well as online), such thoughtful actions go on to show how much people care for and appreciate each other at our Edelman office in Amsterdam.

What’s your favourite part of a working day? 
Witnessing the satisfaction of happy clients and colleagues when I find the right words to express what they want to convey. It is immensely rewarding and really helps build my confidence.

How do you stay motivated? 
I remind myself of the happy days I spent working with my colleagues in our physical office. The enthusiasm and positive energy all around was contagious! While we have done quite a good job of inspiring each other offline as well, I sure am looking forward to those days again in the near future.

What’s your top tip for working from home?
I am quite terrible at taking breaks while working – so I would definitely advise others to! And, log off on time. No coming back to check that email again after dinner – if you can help it.

Did anything surprise you when you joined Edelman? 
I never thought I would find my feet here as a communications professional so quickly. The sheer warmth, encouragement, and appreciation I received from my colleagues truly made me perform better. And these go beyond work to include my feeble attempts at learning Dutch and riding a bicycle for the first time!

Finally, how do you see your career path developing in the future?
There is SO much to learn in the field of communications, especially as the cultural fabric and digital landscape keep changing with each passing day. Edelman is a great place to learn about these developments and acquire a wide range of skills. I hope to keep learning and contributing with a focus on different aspects of corporate communications: branding, reputation, issue management and community relations.