Michiel de Vries

In his newly created role, Michiel is responsible for driving forward Edelman Amsterdam’s brand offer and helping current and new clients to move towards integration. 

Michiel’s career spans a diverse mix of agency and in-house roles including Y&R, Porter Novelli, Coca-Cola, Yacht, freelance assignments at NS, Kellogg’s and Mercedes-Benz and in recent years, board-level appointments at a private bank and at ARTIS Royal Zoo.  He has also mentored Dutch rising star companies as an EU Business Coach.

He firmly believes Edelman’s background in managing perceptions and trust, ability to support clients on both a local and global level as well as offering integrated, full-service creative strategy and services helps clients to manage brand reputations in the best possible way.