What does a typical day in the life of a Senior Digital Specialist look like?
My day is all about spotting the best opportunities behind each project and amplifying their potential. That means diving headfirst into trends and references to craft stop-scrolling ideas and visuals.
What three skills do you think are essential to fulfil your role?
Having an open antenna — creativity emerges from connecting diverse points in unexpected ways, whether it's a meme, a metro window view, or street graffiti. Ingredients for great ideas are everywhere, but only your unique experiences can unlock them.
Curate everything — Keep building a personal collection of everything that sparks curiosity: Scribbled notes, a cool documentary, a vintage postcard with gothic typography you snagged along the way. Each piece adds fuel to your creativity, ready to ignite fresh ideas.
Trying new things is a must — Embracing unusual tasks, exploring fresh approaches, or proudly failing with an experiment. It's essential to keep expanding your creative toolkit.
What do you like best about working at Edelman?
Edelman is genuinely global. You're constantly collaborating, learning, and creating alongside teams from around the world. Hopping on calls with colleagues from three or more continents at once? It's just another Tuesday.
What are some of the challenges you face in your day-to-day role?
Keeping up with the changes in AI and social can be intense, but it's also part of what makes this job thrilling. I also enjoy guiding clients to see new perspectives and helping them unlock untapped creative possibilities. Creativity rarely follows a straight line, so finding ways to avoid overthinking and to simplify complex ideas usually saves the day.
Describe your working week using 3 emojis
🎢🚲✨
What’s been your most memorable moment at Edelman so far?
Relocating for this role was a leap into the unknown, but what made it feel like home so quickly was the sense of connection at Edelman. From the very first day in the Amsterdam office, I was struck by how open, welcoming and collaborative everyone was. Whether it's the spontaneous catch-ups in the kitchen or the way teams rally around each other in busy moments, there's a real culture of showing up for one another. That everyday sense of togetherness has made all the difference.
What’s your favorite part of a working day?
What I love most are those quiet moments when I'm fully absorbed, diving deep into research to explore new topics or spark ideas for a client brief, as well as those casual conversations with colleagues that bring fresh perspectives, helping me grow both personally and creatively.
How do you stay motivated?
By life itself. Getting inspired through art, music, movement, and those late-night epiphanies. And of course, checking cats skateboarding on TikTok.
Did anything surprise you when you joined Edelman?
Moving from Brazil to the Netherlands was a significant cultural shift, requiring adaptation to a new work environment, language, and daily routines. It wasn’t always easy, but the challenges of adaptation turned out to be incredibly rewarding, pushing me to grow faster than I ever imagined.
Finally, how do you see your career path developing in the future?
AI has unlocked many creative possibilities, nudging everyone toward a more hybrid approach to work. Lately, I've been delving deeper into coding, which has enabled me to prototype and create visuals with an interactive dimension. But at the same time, I'm leaning into experimenting with handmade and manual processes, with the aim of making ideas and visuals feel more relatable to others.
