Karlijn Marchildon

Karlijn Marchildon is Managing Director Brand for Edelman Amsterdam, where she leads the cross-disciplinary Brand Division team geared towards driving conversation for ambitious brands.

Her sector expertise spans tech, lifestyle, FMCG, retail, and e-mobility. Prior to joining Edelman, she was Head of Brand at VanMoof – the fast-growing designer e-bike brand – with half a million riders across 20 markets worldwide. Karlijn led the charge on the brand’s international breakthrough, expanding the brand into new markets across Europe, USA and Japan, helping grow VanMoof from 20M to 200M revenue.

Karlijn's track record of building brands and activating integrated communications strategies that drive business results make her a true sparring partner for brand executives. Karlijn is an award-winning brand builder. Her recent accomplishments have earned her industry accolades from Lovies to Webby's, Eurobest and Effies celebrating her innovative, cost-effective PR approaches and ground-breaking product launches that capture global attention.

In her role at Edelman, Karlijn leverages her agile brand building scale-up experience and a results-driven mindset to drive brand success. Karlijn consistently ranks among the Netherlands Marketing 100 most influential.