Thought Leadership
For almost 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our research is published year-round, covering geopolitics, health, brand, employee and work, and climate. In addition to our unrivaled expertise on trust, we regularly host perspectives from experts across the Edelman network to offer insights and observations on issues affecting the industry and beyond.
Case Studies
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.

The Move to -15
The Move to -15
July 18, 2024
The Move to -15°C initiative was designed to unite stakeholders at every stage of the cold chain to ...
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Brand Marketing
Heineken® Chill Station
October 12, 2023
As part of their continual journey to seek new innovations that can improve sustainability throughou...
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Brand Marketing
MICROSOFT: UNDER THE SURFACE
August 28, 2020
Microsoft was about to launch its latest edition Surface devices in New York City. Brand awareness f...
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