While lives evolve around social media, online shopping and digital conversations, we know what matters most is what happens on the other side of the screen. It’s about real people, having real conversations and emotions.  

We see emerging technologies, consumer trends, know the conversations in online communities and identify influencers right for your brand, all to ensure we can offer you best-in-class digital solutions and advise.  

Our digital team are online marketing specialists who develop compelling content, activations & campaigns based on data and insights. To deliver optimum results for your brand across owned and shared channels, we apply a blend of earned, sponsored and performance marketing tactics. 


  • Online Marketing Strategies 
  • Content marketing & creation 
  • Influencer Marketing  
  • Social Media listening  
  • Community Management  
  • SEA- & SEO-Analyses and Advisory 
  • Platform development 
  • Newsroom Studios  
  • Data & Intelligence 
  • Executive profiling 



Felicitas Olschewski is the Head of Digital EMEA, based in Amsterdam. Originally from Germany, Felicitas brings an international footprint and a vast experience across digital, strategy, product-and service innovation and creative in areas of digital experience, marketing and business transformation, both agency side (such as TBWA, DDB & Tribal, DentsuACHTUNG!,72andSunny) and corporate business experience, at Adidas. 

She has worked and led teams across 360 integrated brand communication, design strategy and digital innovation for Global, China and EMEA brands across sport, fashion, retail, sustainability and tech such as Apple, Google, Youtube, eBay, C&A, Samsung, Heineken, Volkswagen, Vodafone and most recently, Adidas, where she drove the company’s 2025 strategic business plan for Digital Experience and built hybrid teams across locations and timezones. 

Felicitas holds executive education and training in Innovation Management from Central Saint Martins, UAL London, Business Acumen at Harvard Business School as well as Creative Marketing & Communications in Munich and speaks multiple languages. She has also finished her study at the M.I.T. Massachusetts Institute of Technology Media Lab around Cryptocurrencies. 

Raymond has worked in digital marketing and comms for over 25 years. After finishing his marketing studies in Rotterdam, Raymond worked for several local & international telecom operators & internet providers where he focused on implementing & optimizing online marketing. Next, he moved on to the agency side where he got involved in successful content and social media initiatives at Tribal DDB. And at Mediabrands, Raymond built a successful social media agency, servicing various clients on content and social advertising. 

In 2015, Raymond joined Edelman to build the digital, creative and Insights teams in the Amsterdam office and to lead multiple clients, including Shell, HP, PayPal and Friesland Campina. His client deliverables included social media strategies, integrated consumer campaigns, video productions, community management, influencer marketing and more. After a brief stint at an external stakeholder agency, Raymond has now returned to Edelman to lead the Digital Client Solutions practice for the EMEA region. In this role, Raymond will focus on offering integrated, digital first solutions to our large, regional clients and building a practice of digital client leadership. 

Martijn joined Edelman with the ambition to develop integrated, creative communication and marketing teams that deliver result and data-driven plans built on data and insights. He builds creative solutions for national and international business to business clients, including Tata Steel Limited and Shell. Throughout his career as a creative marketing professional, Martijn has held senior positions at marketing agencies like Leo Burnett and ran his own creative agency in the centre of Amsterdam. With a background as a designer, he shares a passion for making beautiful yet understandable solutions for clients.

Sinziana is a highly driven and passionate marketing professional with a background in media production and storytelling. Over the last 6 years she has been executing and producing branded content and influencer marketing strategies for top brands in the fashion, entertainment, food and beverage, mobile technology and consumer lifestyle industries. Her solution orientated and strategical approach is based on integrating data, insights and emerging technologies.  

Throughout her career, she has worked closely with top social media creators and influencers, both in the Benelux area as well as on an international level, especially in markets such as Spain, Italy, France, Germany and the UK. She brings concepts to life while safeguarding the most authentic connection across brands, channels and creators. 

Seema is Edelman's first ever Creative Director and member of the MT, who leads our integrated work for a broad roster of clients like: Microsoft, Princes Foods, Booking.com, The Student Hotel, Polar, Wolters Kluwer, Tinder, HP – as well as her awarded work for the skin disease psoriasis. Seema oversees a buzzing creative department and in-house production team and has also expanded her expertise as a film director, in a year when the agency has been recognized for its integrated work and won ‘Benelux Agency of the Year’ of the year at the Sabre Awards.  

Seema is keen on helping businesses transform for the better and helping corporates and brands to use the power of creativity to solve complex business challenges. Passionate about inspiring people to become more creative, Seema has also published two books on creativity and creative thinking, entitled, ‘Write Nothing in Here’ and ‘Read Nothing in Here’.