Nowadays there’s a new kind of brand. A brand that’s built not only by the company that operates it, but also by the consumers who interact with it. It’s a brand with a clear purpose, one that knows how to tell a great story that people remember. It’s a brand that inspires and excites people to share that story, by inviting them into experiences – online and offline – that matter to their everyday lives. Our consumer specialists know how to create and deliver insightful campaigns and tell stories with a big social impact. We build teams with experts in digital solutions, campaign productions, community management, influencer marketing or specific sectors such as technology or nutrition, to develop, implement and manage the best campaigns. 



Matt is Managing Director of Edelman UK’s brand and digital practice. Before joining Edelman, Matt was the Regional Managing Director of TBWA \ Media Arts Lab running Apple across EMERT. Working with the Global Client team out of Cupertino, the regional team and local markets, Matt developed a range of award-winning activations bespoke to the needs of each market as well as fueling them always across key channels. From emoji’s at the Grammys and Brits, hip-hop artists in France and film makers in the Middle East - he has been in the middle of some of the most exciting Apple work of recent times. With the creative bar set high, his focus was on developing and maintaining the thinking and creative output, working hand in hand with Client and Media partners.  

Matt has been in the business for over twenty years. Growing up in advertising, and then digital, Matt has worked across it all. As the majority of Matt's work has been global, he is well versed in how to work at both a Global, Regional and Local level. 

Martijn joined Edelman with the ambition to develop integrated, creative communication and marketing teams that deliver result and data-driven plans built on data and insights. He builds creative solutions for national and international business to business clients, including Tata Steel Limited and Shell. Throughout his career as a creative marketing professional, Martijn has held senior positions at marketing agencies like Leo Burnett and ran his own creative agency in the centre of Amsterdam. With a background as a designer, he shares a passion for making beautiful yet understandable solutions for clients.

Seema is Edelman's first ever Creative Director and member of the MT, who leads our integrated work for a broad roster of clients like: Microsoft, Princes Foods,, The Student Hotel, Polar, Wolters Kluwer, Tinder, HP – as well as her awarded work for the skin disease psoriasis. Seema oversees a buzzing creative department and in-house production team and has also expanded her expertise as a film director, in a year when the agency has been recognized for its integrated work and won ‘Benelux Agency of the Year’ of the year at the Sabre Awards.  

Seema is keen on helping businesses transform for the better and helping corporates and brands to use the power of creativity to solve complex business challenges. Passionate about inspiring people to become more creative, Seema has also published two books on creativity and creative thinking, entitled, ‘Write Nothing in Here’ and ‘Read Nothing in Here’.   

Martine is a well-networked director at Edelman Amsterdam. She oversees Amsterdam’s Brand and Tech portfolio, advising a broad range of brands in their integrated communications and marketing programs while managing a team of Brand and Technology professionals. Martine was recently appointed Edelman EMEA Consumer Tech Lead.  

With a background in journalism, Martine has helped technology and B2C brands craft stories that earn attention, through strategic client counsel, brand positioning and integrated communications marketing. She has consulted for Tinder, HP, Samsung, Polar, PayPal and UBER, among others.

Inge is an all-round marketing communications professional with a strong drive to create both business and social value. Throughout her international career, she spent most of her time in senior corporate communication and marketing roles. Before joining Edelman in April 2022, Inge worked at Nestlé, where she was responsible for launching and building the plant-based brand ‘Garden Gourmet’ in Zone Europe, Middle East, and North-Africa. Her work experience ranges from brand reputation, media relations, change leadership, employee engagement and CSR/sustainability to (digital) marketing.  

Inge is passionate about strategic storytelling and digital marketing, along with a strong feel for consumer insights. She joined Edelman with the ambition to partner with clients to build their brands and reputations and generate societal impact. Her international experience in FMCG/food innovation, the financial- and entertainment sector, combined with a solid background in purpose driven marketing and communication, enables her to be a strong sparring partner. As a Director, she has a leading role on client accounts and manages teams of communication specialists.