UNDER THE SURFACE
Microsoft was about to launch its latest edition Surface devices in New York City. Brand awareness for Microsoft’s Surface devices and their premium technology aspects was low. So, they challenged us to create an integrated product launch campaign aimed at Dutch business and consumer audiences, which would highlight the Surface’s superior technology and product benefits.
Specifically, Microsoft wanted us to:
- Develop a strategic platform which could be translated into an awareness campaign and a retail activation
- Create awareness for the new Surface devices with earned media coverage in relevant media outlets
- Create a creative campaign and content that could live on both retail and online channels