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Covid-19 Toolkit

The rapidly evolving COVID-19 outbreak has not only presented an alarming health crisis, it is also causing significant social and economic implications across the globe. As the situation develops, it is vital that organisations are prepared for the inevitable challenges and are able to response to them in a way that minimises any adverse impact.

These resources intend to provide leaders and communications professionals with information on steps they should be taking in order to boost resilience, protect their employees, react to industry disruption, ensure business continuity, and shape the best possible plans for recovery.

HOW TO GUIDE: INFLUENCER MARKETING DURING THE CORONAVIRUS PANDEMIC

In a Covid-19 world, influencer marketing can help brands and businesses engage stakeholders, create value and build trust. Discover the key questions you should be asking in order to get your influencer strategy right.

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How to guide: SOCIAL MEDIA & COMMUNITY MANAGEMENT DURING THE CORONAVIRUS PANDEMIC

During the coronavirus crisis, social media can be a valuable and important communications tool. Read practical guidance around how your organisation should be using, managing and monitoring its social channels in the current environment.

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HOW TO GUIDE: CUSTOMER COMMUNICATIONS DURING THE CORONAVIRUS PANDEMIC

When it comes to the short- and long-term impact of the coronavirus, organisations must carefully consider how, when and why they contact customers. Here, we describe the key steps to consistent, clear and effective customer communications, and share some best practice examples from four sectors that have been particularly impacted by the crisis so far.

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HOW TO GUIDE: EMPLOYEE & INTERNAL COMMUNICATIONS DURING THE CORONAVIRUS PANDEMIC

The way organisations engage with their own people during the coronavirus crisis will be critical to their ability to navigate it successfully. In this document, we provide some practical guidance on how to communicate with your colleagues in the right way, in the right place, at the right time.

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HOW TO GUIDE: PR & COMMUNICATIONS DURING THE CORONAVIRUS PANDEMIC

Effective communications are key to successfully navigating the Covid-19 pandemic. Read practical guidance on how to prepare for and overcome the PR and communications challenges you face.

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