Introducing the Makers behind the HP Endangered Colours Campaign

In Meet the Makers, we introduce you to our colleagues behind famous campaigns. In this occurrence we introduce you to the makers behind the HP Netherlands Endangered Colour campaign 2021: Adelinde Bennaars (Account Director), Claire Boom (Senior Account Executive) and Fabio Philippo (Editor). This social campaign reveals the extinct colour of the year 2021 (Blue), raising awareness of the societal sustainability issue: plastic waste. Using influencer marketing, engaging storytelling, and a carefully thought-out partnership with well-known and local NGO: Plastic Soup Foundation, we encouraged Dutch consumers to go on a plastic diet, using the “My Little Plastic Footprint” app.