Ahold Delhaize selected international communications marketing agency Edelman as its global, integrated communications Agency of Record. Edelman will support the design and implementation of a fully integrated communication strategy, including investor relations, for the company following the landmark merger of Ahold and Delhaize Group in 2016.

This partnership is the outcome of a competitive agency pitch, the response to which was led by Edelman’s Amsterdam office. In delivering the work, Edelman Amsterdam will leverage the capabilities of the firm’s global network and in particular the offices in Brussels, London, and New York.

Arent Jan Hesselink, General Manager of Edelman Amsterdam, said this win underlined the importance of an integrated approach to strategic communications: “At Edelman we believe attention, trust and reputation mean most when earned and we aim for seamless integration of all communications across channels and disciplines to deliver on this vision. We are extremely proud and excited to be allowed to assist Ahold Delhaize with their ambition to create a best-in-class global communications function.”

Charles Davis, Senior Vice President Global Communications at Ahold Delhaize, says: “We chose Edelman for its strong international network and know-how, but moreover for its ambitious approach to integrated communications which matches our aspirations for Ahold Delhaize as we deliver on our Better Together strategy, centered on great local brands in 11 countries.”