Does what people talk about online reflect reality more accurately than polling?
Despite polls showing PVV and VVD almost tied, looking at the online share of voice for both parties tells a different story. Over twice as many conversations are held online about PVV compared to VVD – in both Brexit and the US elections, share of voice was more reflective of final voting numbers than polling data.
Having successfully anticipated Brexit and Trump, this methodology of social listening may be more representative about true feelings than polling numbers. Edelman has launched the Dutch Election Command Center to provide unparalleled insight and counsel to its clients as this critical event nears.
Using sophisticated tools that deliver key performance indicators in real-time, we are able to bring together 220 billion posts showing key analytics from 187 languages, 247 countries, 150 million web sites, 850 thousand news sites and over 10 social networks and updates every quarter second.
The data is brought to you by Edelman Intelligence, the insights and analytics arm of Edelman, in collaboration with Edelman Amsterdam. Created by a global team of data scientists, the Command Center monitors key issues, influencers, most important and resonating topics and share of voice amongst key political parties. For further information please contact Benjamin.Plant@edelman.com!