Edelman has strengthened its team in Amsterdam with a further eight hires, significantly accelerating growth in its integrated communications marketing services offering.
Harald Boersma joins as director and Content & Client Lead for business to business clients. He will be working alongside Eeva Raaijmakers, who joined last year in the same role and has since been able to realize substantial growth in this client portfolio, creating the opportunity to further strengthen the leadership bench in this area.
Harald is a highly experienced expert in business-to-business communications and joins Edelman from scientific publisher and data analytics company Elsevier, where he spent eight years as Corporate Communications Director. Harald is also no stranger to the agency world: he has previously held roles at Coebergh Communications & PR and Publicis Consultants (now known as MSL).
Edelman Amsterdam has evolved from a traditional PR agency to a leading provider of fully integrated communications marketing solutions. This allows Edelman to serve client needs by offering integrated solutions across the entire marketing spectrum. These latest hires join the agency in addition to the six hires announced this past summer.
“The strategy we have for our company is ambitious and is paying off for our clients,” said Arent Jan Hesselink, CEO of Edelman Amsterdam. “We are able to provide them with better, more integrated solutions that contribute to the realization of their business goals in measurable ways. Building upon that platform, now is the right time for us to invest in strengthening our team further.”
In addition to Harald, Edelman will welcome eight new colleagues, including:
- Julian van de Wetering, former Investor Relations Officer at Nutreco, joins as an Account Director specializing in financial communications
- Leilah Thiart, former Communications Manager for DSM, Philips and Rabobank, joins as an Account Director specializing in business-to-business communications
- Bhaarti Narain, former Project Manager for Photoflyer, will start as a Project Manager
- Renée Reijers, a highly experienced reputation and communications expert with years of experiences in both corporations and agencies will start as Account Director.
A complete overview of the new team members is below.
“Edelman is not only the sector’s largest independent player globally, it has also become the leading agency in the Netherlands. A compelling vision guides the work we do for our customers, supported by an exceptionally talented team. It is a privilege to be part of an agency with such an appealing mission,” said Harald Boersma.
Edelman Amsterdam has strengthened its team over the past few years in various disciplines including Digital, Creative, Marketing, Data & Analytics and Brand specialists. It has developed into an agency that helps clients tackle commercial and reputation goals through the right mix of earned, paid, owned and social media. As a result, Edelman can offer customers a made-to-measure team that can effectively tackle integrated communication and marketing challenges; from strategic advice, up to and including execution.
“One of the things that makes Edelman unique is that we are independent,” said Hesselink. “That means we have a lot of space to invest and grow into the service provider we want to be. We believe that with that comes the obligation to our customers to always strive to lead the way and to do more than other agencies. The future of marketing and communication is fully integrated. We are ready to help our customers step into that future.”
EDELMAN AMSTERDAM IS WELCOMING THE FOLLOWING NEW COLLEAGUES:
Harald Boersma will start at Edelman as Director. He will return to the agency world after 8 years as Corporate Communications Director at Elsevier. Harald previously worked at Coebergh Communications & PR and Publicis Consultants (now known as MSL).
Leilah Thiart is beginning as Account Director. Leilah has extensive experience with B2B communication and has worked in corporate and marketing communications for several organizations. These include DSM, Rockwool, Philips, Rabobank and the municipality of Helmond.
Julian van de Wetering will start as Account Director specializing in Financial Communications. Julian previously worked as a Business Developer at GoodHout and as Investor Relations Officer and Corporate Development Manager at Nutreco.
Bhaarti Narain will begin as a Project Manager. Previously she worked as a Project Manager at Photoflyer, where she worked with various national and international clients.
Nomi Meijs is starting as an Associate Account Executive. Having previously completed an internship at Edelman while completing her Bachelor’s Degree in Commercial Economics, Nomi followed a Pre-Master and Master of Business Administration at the University of Amsterdam and also worked at Edelman as a Back Office Assistant.
Isabella Mulder is also joining the team as an Associate Account Executive. After her Master’s in Political and Corporate Communications at the University of Amsterdam, she also completed an internship at Edelman.
Renée Reijers is starting as Account Director, with extensive previous experience as a spokesperson and senior communications advisor.
Renée has been freelancing at Reijers Reputation and Speech for the past five years, supporting several large organizations. Before that, she worked at Transport and Logistics Netherlands.