Initiative, from Edelman Studios, will integrate creative, data, and commerce to drive content performance

With a mission to help brands thrive and become impactful storytellers, the launch of this initiative brings together a multi-market team of storytellers, creatives, marketeers, planners, strategists and analysts, sitting across Amsterdam, Berlin, Johannesburg and London, as well as best in class content and production capabilities.    

This integrated, full-funnel service is built to support all Edelman clients, regardless of their industry. It is designed and structured to provide clients a center of excellence for their content needs, deliver continuity in production, and support them in meeting their commercial objectives with a cohesive, scalable and measurable content strategy that keeps brands culturally relevant in a social-first world.  

Operating where creative content meets digital advisory, integrated marketing and connected experiences, the cross-market EMEA team is a crucial initiative from the industry-leading Edelman Studios collective.  Edelman will continue to invest in strengthening its content capability in EMEA beyond this foundational first step. Future initiatives will also include rollout of a landmark BlueRoom capability – an earned-first creative studio creating real-time content at the intersection of news, culture and attention.  

“Stories have to be made, shared and optimized by companies with increasing sophistication. There is a clear acceleration in the shift from legacy advertising toward dynamic content feeds that deliver content in much more connected ways. Brands have to create and produce content that is rooted in meaningful actions in order to build trust and foster two-way engagement with stakeholders and consumers. Our clients are increasingly seeking strategic partners who can troubleshoot the quality, reach and performance of their content streams and this is what we are solving for through this initiative”,

AJ Hesselink, Chief Operating Officer Edelman EMEA.   

“Now, more than ever, trust in brands is paramount. Our content offering seamlessly fits the company’s mission in helping clients create direct, trustworthy, and lasting relationships with customers through data and valued content and most importantly, help them grow during these uncertain times. Our integrated and scalable offering will enable them to provide continuous storytelling at scale that is grounded in cultural insights”,

Tristan Roy, Edelman Global Chair for Digital.