Edelman announced today that it was selected by the International AIDS Society (IAS) to be the local communications agency to support the upcoming 22nd International AIDS Conference (AIDS 2018), taking place on 23-27 July 2018 in Amsterdam, the Netherlands. Edelman is providing national and local media relations and content development support, as well as national communications strategy guidance, in the months leading up to the event, as well as onsite.

The International AIDS Conference is the largest gathering in the world on HIV and AIDS. First convened during the peak of the AIDS epidemic in 1985, this conference continues to provide a unique forum for the intersection of science and advocacy, and an opportunity to strengthen policies and programmes to ensure an evidence-based response to the epidemic. The conference also serves as a focal point to intensify political and financial commitments to AIDS.

“Through our work with global healthcare clients, we have been confronted with how many lives are still affected by HIV and AIDS,” said Arent Jan Hesselink, General Manager of Edelman Amsterdam.  “The Amsterdam office has a highly developed specialization in Health and Health Tech, and we’re proud to bring that expertise to support a world-changing organization such as the IAS.”

“It is important for us to build strong national and local media relationships in each host country of the conference,” said Mandy Sugrue, Communications Director, IAS. “Edelman’s passion and enthusiasm for AIDS 2018 really came through in the bid process for this position and we are looking forward to working with them to ensure that the conference communications and outreach efforts resonate and connect with our Dutch audiences.”