Edelman, the global communications firm today announced additional world-class strategic hires that will continue to strengthen the Amsterdam hub of its integrated content offer in EMEA.
- Experienced integrated producer Jose Tirado joins as Head of Production from MediaMonks bringing a decade of experience in creative and production from world class agencies also including Saatchi & Saatchi and Grey
- Senior Strategist Darryl Soh joins the multi-market team from Edelman Hong Kong where he worked on local and global clients including building a virtual brand activation for Sunkist in Nintendo’s Animal Crossing. He also brings his broad prior experience from an EdTech start-up and purpose work from Pernod Ricard to the position
The senior hires join a multi-market team of storytellers, creatives, marketeers, planners, strategists and analysts already sitting across Amsterdam, Berlin, Johannesburg and London including Director, Berndt de Wit. De Wit brings 15 years of C-Suite experience in leading digital marketing, sales, data, content and lead generation b2b and e-commerce teams (omnichannel) to heading up the key initiative to drive the Edelman Studios capability into Edelman EMEA.
Says de Wit, ‘There is clearly work to be done to make a brand’s channels fit for a 24/7 social-first world where trust in brands is paramount. In this operating environment, we strongly believe that stellar talent like Jose and Darryl have the ability to work with our multi-market team of experts to truly inspire our clients to build trust and foster two-way engagement with stakeholders and consumers in the times ahead’.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
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