In today’s cluttered media landscape, brands are continuously looking to cut through the noise. Drawing on people’s passions for sports and entertainment and the artists, actors, musicians and athletes who drive this space, the right talent can be the perfect solution for brand differentiation.
We develop relationships between our clients and celebrities, athletes, experts and industry notables — and the loyal fans that follow their every move. We connect brands with top talent from the worlds of film, television, fashion, music, sports, technology/media, and broader pop culture through our strategic alliances with all major talent agencies, management companies, personal PR agencies, record labels and entertainment law firms.
Our process includes thorough research to recommend and secure the right celebrity partners for PR programs, advertising campaigns, event & personal appearances, branded content, social media campaigns and influencer seeding. As brand advocates, we work to leverage talent access points, available assets and existing platforms to capitalize on their built-in following in order to increase awareness and deliver key messages directly to consumers. Through accompanying activation, we cut through the media clutter, attract attention, reinforce brand messaging and positioning, and obtain high-profile results.
Some of our work includes:
- Partnered Celebrity Pros with BlackBerry to launch the PlayBook tablet at events during CES, leveraging celebrity influence to gain publicity around the launch
- Brought together Heinz Micronutrients and UNICEF Ambassador Lucy Liu to raise awareness of the brand’s efforts to combat malnutrition and iron deficiency globally
- Worked with Sony Pictures Entertainment to secure AXE Shower as the official sponsor of the worldwide premiere and after party of “Friends with Benefits,” starring Mila Kunis and Justin Timberlake, bringing cast member Bryan Greenberg on as a spokesperson during media opportunities surrounding the premiere